. Strategic management is considered the sum total of all activities aimed at formulating the long-term intentions of a company. According to the Dictionary of Military Terms, it is an activity that is out of sight of the enemy. It is an integral part of the overall management of a business, which becomes a significant competitive advantage.
Strategic Management – It is essentially the process of formulating and implementing long-term development plans. These are plans that are critical to the company and are aimed at achieving predetermined strategic goals. It is a system-managed process, in which the most important essential task is to respond flexibly to changes, to protect the enterprise from dangerous threats, and to take advantage of all possible and appropriate opportunities for the future development of the future time horizon and of the enterprise.
The essence of strategic management:
– Strategic management is the direction of development of the enterprise. [it can be used to define the strategic direction of an enterprise. [it enables a company to orient itself to the competitive environment.
Strategic management includes:
– Focuses on determining the long-term objectives of the enterprise, making decisions that lead to the achievement of the enterprise\’s goals. – It also focuses on managing the company\’s relationship with the environment to ensure that the company benefits in some way but does not destroy its relationships with suppliers, customers, and the general public.-Try to find consistency throughout the company\’s organizational systems.
-state its attitude toward competition, i.e., when, where, who, why, and how it should confront competition.
Benefits derived from strategic management:
– Defines the mission of the enterprise and the direction of its development,
– Is considered as a competitive advantage,
– Standardizes routine activities,
– Defines threats and opportunities for the enterprise,
establish the fundamental goals of the enterprise and how the enterprise will achieve these goals,
– modify and refine the vision, mission, and goals,
– create social safeguards for the enterprise,
– provide information about the business.